SPACED MAGAZINE
High-End Hospitality Publication
BACKGROUND
Spaced Magazine is a New York–based digital publication startup focused on showcasing luxury experiences in the city through artistic and highly visual storytelling. The company aimed to create a centralized resource, “The Guide,” mapping the best high-end NYC experiences.
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My scope included defining and executing the brand’s visual expression through the website, designing for increased conversion via email subscriptions, and enhancing engagement across social media channels.
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Project Type
Mobile Responsive Website, Email Newsletter, Event Posters
Role
Freelance Product Designer
Methods
Visual Design
Creative Development
Competitive Audits
Wireframing
Prototyping
Tools
Figma
Adobe Illustrator
Duration
7 Months (2023-2024)
DESIGNS
FINAL DESIGNS
These were the final designs for Spaced Magazine. They include a home page, about page, and features (article) pages.
This case study is a work in progress. More details to come!
APPROACH
THE END-TO-END DESIGN PROCESS
I following a structured approach from understanding the users and competitors from research, defining and ideating, then iterating and deploying the pages.
RESEARCH
• Researched competing golf companies for information architecture and storytelling
• Researched about user characteristics
DEFINE & IDEATE
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• Identified different zones/sections for low-fidelity wires and what their intentions served
• Sketched and produced low fidelity wireframes
ITERATE & DEVELOP
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• Iterated on design feedback from client
• Designed reusable components for optimal development
• Personally developed site on CMS while using HTML/CSS
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